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Preparing for high-traffic events in Magento 2 requires optimizing server performance and caching strategies. Varnish and Redis caching are excellent for handling large amounts of traffic. Using a scalable cloud hosting solution like AWS or Google Cloud can also help ensure your store remains fast and stable. As noted in amasty site from Amasty, optimizing your store’s elasticsearch capabilities is essential during peak times, as fast search speeds can help handle high volumes of queries, improving customer satisfaction.